Eric Klinker is President & CEO at BitTorrent Inc., a San Francisco-based technology company focused on creating distributed solutions for Internet applications. As CEO, Klinker is responsible for an ecosystem of software, devices and protocols that moves between 15% and 30% of the word’s Internet traffic on a daily basis, and has more than 170 million monthly users worldwide.
Eric Klinker is coming to Sofia for the WEBIT.FESTIVAL, where some of world's top enterprise leaders, Europe's top policy makers and the hottest startups and founders will give a talk. In this special interview for PREMIUM Lifestyle we talk about internet neutrality, the problem that Eric’s business poses for the music and film industries… and why that’s in fact no problem at all, but a solution. This is PART 2 of the interview and for PART 1 you can click here.
How do you see the future of copyrighted content in the context of the internet, where downloads, torrents and streaming are making it so easy to watch/listen for free?
The only proven way to combat these challenges is to build even better platforms and products for content consumers. Take, for example, all of the markets where streaming music services are made available.There you see little to no copyright infringement of music because these services offer a superior product both in convenience and value. The customer is king on the Internet and no company, technology or industry can take him for granted. But these
consumers will reward the artists and content creators they love
if one can wrap great content in a product that is rich and rewarding for the consumer. This has been the key learning from our Bundles platform, where we've empowered artists
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