Durex Promises to Change Sex with a New App

At the beginning of March, Durex announced its ambitious plan to take over the digital market with their revolutionary innovations, capable of entirely changing the way the modern individual has sex.

The newly introduced department Durexlabs analyses the role of smart phones and mobile technologies in intimate relationships and provides an app, to improve your experience with your special person. "With our in depth understanding of arousal and the impulses which lead up to it, it was a very natural course of action to search for a way to combine intimacy and digital technologies", explains Richard Arnold, the leader of the Durex "Research and Development" team.

For their daring project, the company approached Suzy Lee, founder of Siren Mobile, whose experience in biochemistry, biophysics and visual arts, was useful in contributing to the search for the answer to the question - "How can the smartphone improve your sex life?"

Suzy Lee looks for the universal commonalities between the most typical phones - such as the integrated gyroscope, or how the mobile phone sounds could affect the game of love. In order to really feel the effects of the new app, Durex are inviting volunteer couples to meet each other and try out the new concept.

The results from the solution proved very surprising - check it out here: