17th May 2017, Cannes – As actors, directors and producers gathered to the French Riviera to celebrate the 70th Cannes Film Festival, incredible talents brought radiance and elegance to the red carpet wearing pieces from the watchmaker-jeweller’s audacious collections.
The epitome of glamour, Jessica Chastain, Piaget’s International Brand Ambassador, and member of Pedro Almodovar’s jury this year, paired her show-stopping gown with an audacious necklace in white gold set with rubies as well as a ring featuring a stunning white diamond and rubies from Piaget’s new High Jewellery collection Sunlight Journey.
It was in La Côte-aux-Fées that Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name. Faithful to its pioneering spirit, Piaget in the late 1950s set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting impression on watchmaking. But Piaget was also a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Carried along on the wave of extraordinary creativity driven by Yves G. Piaget, the brand’s jewelry collection grew in an original direction with a resolute emphasis on color. Rich of more than 140 years of history, the ever-bold brand, innovated by offering jewels in motion, extravagant Haute Joaillerie collections, and incredible watches to become today one of the world's most prestigious watchmaker-jewelers.