Roses speak a universal language that opens every door, effortlessly crossing borders and continents. At the name of the rose, hearts beat, botanists marvel and designers’ imaginations catch fire.
The Maison Piaget has chosen the rose as its emblem and the means of telling its unique story.
Roses have always been part of Yves Piaget’s life as well as that of his family company. Like true muses, these delicate blooms have accompanied and inspired the brand’s creations. From the 1960s onwards, his cherished rose motif enriched the Piaget watch and jewellery collections with its diamond-set gold petals.
A unique event for a unique rose
In tribute to this rose and to the jewellery collection inspired by it, the first “Piaget Rose Day” will take place on June 13th 2013. It will be celebrated throughout the world and is destined to become the brand’s annual rendez-vous. A nod to springtime, an ode to the rose. This special day in honour of this distinctive rose will provide an opportunity to discover the collections it has inspired in Piaget boutiques worldwide or in other magical places.
In Paris on June 13th…
The brand has some wonderful surprises in store to celebrate this date. We already know that in Paris, the “Piaget Rose Day” will be celebrated with a private concert by Melody Gardot in a secret location near the Place Vendôme. Melody Gardot, the muse of the Piaget Rose collection, will sing “La Vie en Rose”, the song she has specially reinterpreted for the brand.
Rose Day 2013
Roses speak a universal language that opens every door, effortlessly crossing borders and continents.