Watches26.07.2016

Turn time upside down

The Duetto concept with two turning faces of Jaeger-LeCoultre’s Reverso watch is only one of the reasons to be impressed

Turn time upside down
Most inventors and entrepreneurs don’t tend to create knowing full well that they are making a part of history. Instead, they usually follow a passion within which inspires them, they develop it and then leave something behind. It’s well known that many of the big artists were underappreciated in their time: Van Gogh, Edgar Allan Poe, even Bach.




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When Antoine LeCoultre opens his watchmaking business in 1833 the only thing that hints of his brand’s future success is his obsession with the idea of making the most precise watch in the world. Today the chronographers that come handcrafted from some of the finest in the business cost hundreds of thousands of dollars. The latest addition to the Jaeger-LeCoultre collection is the true sparkle of femininity Reverso One High Jewelry – named so because of the reversing dial. On one side are the beautifully inscribed Arabic numerals and the other reminds us of a starry night. See the video below:



This piece of art is manually wound and the 100 parts – some of them microscopic – are part of a mechanism that produces 21 600 vibrations per hour. The watch is engraved with around 250 diamonds with different shapes and sizes. Recently Jaeger-LeCoultre have started offering an option for its select customers to personalize their watch: anything from the two dials in each Reverso model to the strap, the color or material. Check it out:



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