27/30/2017 – This, obviously, isn’t a date. This is the briefest way to describe the Salon International de la Haute Horlogerie – the 27th edition of the most prestigious event in the calendar of high-end watchmakers, with 30 of the most exclusive brands exhibiting their vision for 2017.
The dates are 16-20 January, when at the Geneva’s Palexpo the SIHH opens the year for the industry and sets the tone for upcoming trends. An enviable ensemble of brands, know-how, skills and identities come together to present a wealth of designs to the connoisseurs of fine watchmaking in attendance.
This year the changes include two major developments.
Firstly, the edition will host an additional two watchmaking Maisons – the grand return of Girard-Perregaux to the SIHH after a few years at Baselworld, and a first-time appearance of Ulysse Nardin. The exhibitor list has expanded from 24 to 30 brands for SIHH 2017. Some of the Maisons date back centuries, others „just“ decades, but all work to preserve enduring traditions of watchmaking craftsmanship at the highest level.
Secondly, the SIHH will be opened to the public for the first time: while it remains an industry event, the final day of the Salon will be accessible to all who appreciate the fine art of high-end watchmaking and who are in Geneva on the 20th of January. Potential visitors seeking a sneak preview of designs by 30 exhibiting brands will need to purchase a ticket for 70 CHF and pre-register for the event on the SIHH website.
“By opening the last day of the Salon to the public, we are enabling existing and future clients to get to know the craft, and to explore not only the products but also the history, know-how and skills of the industry,” explains Fabienne Lupo, Chairwoman and Managing Director of the Fondation de la Haute Horlogerie and Managing Director of the SIHH. “This is a natural development in the course of events and acknowledges the degree of transparency demanded by today’s clientèle.”
Exactly a year ago, during the 26th edition, The Fondation de la Haute Horlogerie, organiser of the SIHH, introduced a new space, the “Carré des Horlogers” with a view to spotlighting new approaches, new philosophies, and alternative ways to understand the measurement of time, with contributions from a variety of Haute Horlogerie watchmakers.
In the wake of the success of the initiative, many independent brands clamoured to exhibit at SIHH 2017. The five brands ultimately selected were Grönefeld, MCT, Ressence, RJ-Romain Jerome, and Speake-Marin.
A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier, Girard-Perregaux, Greubel Forsey, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani, Piaget, Richard Mille, Roger Dubuis, Ulysse Nardin, Van Cleef & Arpels, Vacheron Constantin The “Carré des Horlogers” Christophe Claret, Grönefeld, H. Moser & Cie, Hautlence, HYT, Kari Voutilainen, Laurent Ferrier, MB&F, MCT-Manufacture Contemporaine du Temps, Ressence, RJ-Romain Jerome, Speake Marin, Urwerk