+6 imagesA Very British Christmas

Design and culture22.12.2016

A Very British Christmas

Immerse yourself in the fairytale world of Harrods and Harvey Nichols

Bozhena Pandelieva

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If you live in London, you can only be certain that Christmas is actually coming when you hear ‘All I want for Christmas’, see piles of turkeys in the local supermarket and, most importantly, pass by the magnificent shop windows of Harrods and Harvey Nichols. The two neighboring stores have become an inseparable part of the Christmas spirit in London and visitors from all over the world come to enjoy the beautiful displays and do their festive shopping.

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This year, Harrods and Burberry present ‘A very British fairy tale’. This magical tale unfolds chapter by chapter across Harrods’ famous Brompton Road windows and includes a series of interactive experiences that continue throughout the store. The windows also serve as a showcase for exclusive products created by Burberry for this unique partnership.

Harrods and Burberry share a rich history as iconic and quintessential British brands founded in the mid-1800s. This exceptional partnership will include exclusive products for food, fragrance, menswear, womenswear, childrenswear and accessories.

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‘A Very British Fairy Tale’ follows two children on an enchanted adventure through a snow-swept English country house complete with flying cars, floating bathtubs and secret passageways.

This year’s Harrods Christmas advert is inspired by toys; magical toys help Father Christmas and the brave bear Hugh saves Christmas from a wintery spell that was cast by an evil elf.

Unlike Harrods, the Christmas of Harvey Nichols is inspired by Italy. The iconic luxury retailer has unveiled a dramatic and theatrical Italian themed Christmas window display in celebration of the brand’s winter campaign, ‘Britalia’ – Italy, curated by Harvey Nichols.

The windows take inspiration from the lavish renaissance architecture with the exterior of the store’s façade adorned with marble columns, synonymous of the cultural heritage of ancient Rome and renaissance Italy.

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Using innovative lighting techniques, the windows exhibit a stunning day and night display. By day, the windows are bright and white; the finest Italian and British fashion brands embellish the animated mannequins that pop against the all-white backdrop, which forms a theatrical curtain and is a clever play on the paper theatres, made popular in the 19th century. At night, the windows change dramatically and show the playful and naughty side of the holiday season.

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The theatrical windows of Harvey Nichols remind us of the finer things in life – luxury clothing, fine wine, eye-watering handmade sweet treats, everything wrapped in the magical spirit of Christmas.

The Christmas advert of Harvey Nichols is a playful reminder of the rivalry between Italians and Brits about the fact who is most stylish. In the short film, an Italian couple is cursing Harvey Nichols for taking the best of Italy’s fashion, food and drink and beauty products and brands.






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